Hotel "Radisson": creation and distribution of a brand network around the world

2024 Author: Harold Hamphrey | [email protected]. Last modified: 2023-12-17 10:06

The Radisson Hotel can always be found in any major city. Polite staff will offer only the best services. The establishment always has luxury and presidential rooms. "Radisson" is an elegant architecture of buildings and decoration of rooms in a modern style. At the hotel complex, gardeners create colorful flower arrangements.

The history of the brand "Radisson"

The first hotel was opened in the USA in 1909. It is named after the Parisian explorer. A photo of the Radisson Hotel was published in the newspapers, which led to a stir. Important people, famous artists began to stay at the hotel. The rating and authority of the institution quickly increased. In 1962 the owner of the company changed. The hotel chain was bought by the Carlson family. It is included in the list of the richest clans in America. Hotels have high quality service and 4-5 star ratings. Most of the complexes are resort-type hotels. To date, there are more than 450 hotels in all corners of the world.72 countries were involved. In Russia, the Radisson Hotel was opened in Sochi. The Azure Complex is operated by Gazprom.

Common brand network

In America, the company is known under the Radisson brand. In other countries, the word SAS is added. The second name was given thanks to the airline of the same name, which successfully cooperates with the Carlson family. The SAS hotel complex is managed by the Rezidor Hotel Group Corporation. The company's headquarters is located in the center of the Belgian capital. In most countries, any Radisson hotel has the abbreviation Blu. In England, the word Edwardia is added to the name. The main hotel complexes are called Radisson Hotels & Resorts. The firm's main competitors are Marriott, Sheraton and Hilton.

Attracting new guests

The company successfully applies modern technologies and professional mechanisms to retain and attract guests. The most important and effective tool is the loy alty program. A special system of bonuses, promotions and discounts was developed. This program is called goldpoints plus. The entire chain of hotels "Radisson" provides for the accumulation of holiday points. when using the services of the hotel. They are used as premium bonuses when renting hotel rooms. Bonuses can also be spent on other networks that are under the leadership of the Carlson family - Carlson Companies. This includes Regent, Country Inns, Park Inn, Park Plaza. Among other things, Radisson Corporation is consideredthe only hotel chain that offers its customers a personalized Look To Book loy alty program for tour operators.

Hotel information

Most hotel complexes are located in the city center or in its historical part. The architecture of the buildings is made in a modern style. It includes mirrored windows, amazing stucco, columns, rounded doors, and a classic facade. Inside the complex - gilded handles, antique pieces of furniture, crystal chandeliers, velvet curtains. The rooms are equipped with individually controlled air conditioning. The rooms have Wi-Fi, TV, radio, refrigerator, mini-bar, safe. On the territory of the service there is a spa, a he alth center, a swimming pool, a gym, a spacious hall, concert venues, a restaurant, a bar, and dry cleaning. Each Radisson hotel employs over a hundred staff. Here you can use the services of a concierge, a cook, a waiter, a governess, a servant. Guests order breakfast in the room. From all the variety you can choose international, Indian, Chinese, Russian cuisine. The best sparkling wines from oak barrels are served here. All fruits are brought from sunny tropical countries. Especially for businessmen, Radisson Corporation offers halls for banquets, press conferences, business negotiations, webinars. The hotel site is always decorated with garden sculptures and flower panoramas.