In 2015, after a long reconstruction, the legendary Central Children's Store, or "Children's World", on Lubyanka Square in Moscow again opened its doors to visitors.
This store is the largest in the country, its area is more than 70 thousand square meters, and it can be called without exaggeration the place where all children's dreams come true. Every day more than 50 thousand people visit the store and get positive emotions.
"Children's World": from the past to the future
The Children's World building on Lubyanka Square was built in 1957, and only half a century later, the dilapidated building was repaired.
Now Detsky Mir pleases the eye with restored facades and reconstructed interiors. In the design of the huge premises of the store, the majestic Empire style side by side with modern innovative solutions. In such a store, neither adults nor children are bored.
"Children's World" is a 7-storey complex for family leisure, the floors are connected by stairs andelevators.
A fairy tale in this store starts from the doorway: the atrium of the 1st floor is decorated with a huge clock with a pendulum (the largest in the world!), the light enters the hall through beautiful stained-glass windows based on illustrations for Russian fairy tales by I. Bilibin. Various performances are constantly going on the stage, funny animators play with children.
Assortment of goods in the "Children's World" on Lubyanka Square
Of course, everyone rushes to the children's store for toys. On Lubyanka Square, the 1st and 2nd floors are reserved for toys - this is the world of Hamleys.
Toys sorted by theme:
- constructors, robots;
- dolls;
- for newborns.
- plush animals;
- educational and collectible toys;
- board games and consoles.
But people come to this store not only to buy or watch, but above all to play. Indeed, before buying, you can practice on the selected board game, shoot from a laser machine gun, try out virtual glasses, ride in a magic carriage, on a carousel or train, make Easter cakes in the sandbox. In the Lego department, on a huge table of many details, parents and children enthusiastically collect each of their masterpieces.
What is there in the halls of Hamleys! Trees grow from the floor, under which stand the house of Masha and the Bear and the hut of Baba Yaga, rope bridges are stretched, a spaceship and the Sylvanian Families apartment are open for visits, you can run over the musical keys on the floor or draw on special tablets …
A real children's fairy tale has been created in the store!
What else can be purchased at Detsky Mir:
- clothes and shoes from 0+;
- baby food;
- strollers, bicycles, roller skates, skateboards, etc.;
- tents, houses, slides;
- home appliances;
- stationery;
- books.
About 300 stores on Lubyanka Square offer the highest quality products from well-known manufacturers:
- Chicco;
- Lego;
- Little Pony;
- Shelcore;
- Nestle;
- Pampers;
- Barbie;
- Peg-Perego;
- Quaps;
- Moxie;
- K’s-Kids and more
Interactive scientific and educational complexes in the "Children's World"
More than 20% of the space in the "Children's World" on Lubyanka Square is reserved for entertainment and educational interactive zones: the Aquarium, the Library, Journey on Mars, photo zones, dinopark and others. Armed with a phone or tablet with the CDM program, you can read books, visit space or under water, chat with fairy tale characters and dinosaurs.
Kids love the interactive educational projects of Detsky Mir:
- Innopark - the center of scientific discoveries;
- Kidburg - city of professions;
- optical City of Illusion;
- cooking school;
- cinema "Formula Kino";
- robot art show and dinosaur show.
Museum of Childhood
On the top floor of the Central Children's Museum is the Museum of Childhood, which contains a rich collection of toys dating back to the 50s of the XX century. Every hourthere are light shows, during which you can see firsthand the history of the world's largest children's store.
And on the roof of the "Children's World" there is an excellent observation deck from which you can view the Kremlin and Kitai-gorod, spread out below.
Store infrastructure
So that no one gets lost, there are signs and diagrams on each floor. There is parking on the 2nd floor. There are cafes, restaurants and pastry shops on the 6th floor.
Store Promotions
On its website, the store regularly holds a variety of promotions, drawing prizes. In the store itself, you can get gifts, for example, delicious ice cream made according to recipes from the 50s.
How to get there?
Finding the Central Children's Store is easy, this is the very center of Moscow: Lubyanskaya Square, Teatralny Proezd, 5/1. Arriving by metro, you can use the underground passage from the Lubyanka metro station, which leads directly to the 1st floor of the store.
